E-commerce is making shoppers' life easier by ordering products from homes, offices, or anywhere. It is booming in the modern world. But to get success in E-commerce Business only creating an online store and listing products is not enough. In fact, you will never get sales by just making an online store live and adding products. The actual headache will start once your online store is live.
You have to:
I have already written a complete guide for eCommerce SEO which covered all SEO aspects from On-Page, Off-Page, and Technical SEO. But this post is specific to how to write a winning Product Description for Ecommerce Websites in which I will share all the best practices which you need to follow when writing a product description.
How to Write Perfect Product Description for E-commerce?
Write for Users, not for Search Engine Bots
- Avoid Keyword Stuffing
- Keyword Placement
- Keyword Research
- Write both Short and Long Product Description
- Tell Product Uses
- Product Details
- Competitor Analysis
#1- Avoid Keyword Stuffing
Keep safe your eCommerce website from Google Penalties. Keyword stuffing is no more working in rankings but it will hurt the ranking. While ranking product descriptions avoid stuffing keywords. Read our other blog post on keyword placement so you can get a better idea of it.
#2- Keyword Placement
This is something you need to know. Keyword placement is the art of placing your main targeted keyword in the description. Having the main keyword in the first position of the description is considered the best practice with having the same keyword in the heading, URL, image alt text, etc.
For sure you have performed keyword research for the product. But if you have not done it yet keyword research is a crucial step that you have to perform.
#4- Write Both Short and Long Product Description
An eCommerce platform like Woo-Commerce provides you with a space for writing product descriptions of two types. Short and Long product description. Most users ignore the short description but you have to write the short description also. Do not leave it blank.
#5- Tell Product Uses
Try to tell the product used in the product description. You can attract the buyer by telling the product use. And if the user is new to your product it will also be helpful for them.
#6- Product Details
Write detail about your product in the product description with all key features. Highlight the main features of your product in your product description.
#7- Competitor Analysis
Before publishing the product do a complete competitor analysis and you will get some cool ideas. Always keep your eyes on your top competitors so you can de-rank them in search engine rankings. Better ranking means more sales for your eCommerce business.