Why Facebook Ads is Best For Ecommerce Businesses in 2023?

Learn how to create effective Facebook Ads for eCommerce Website?

Why Facebook Ads is Best For Ecommerce Businesses in 2022?

Facebook Ads in 2022 are going to change many things in different domains. If you are relying on Facebook for your business then this article is important for you. 

In this post, I am going to share some important points with you which will remain crucial for all Facebook Marketers in 2022.

eCommerce Trend in 2023

Before discussing Facebook Ads you have to know about the eCommerce trend this year in 2022. As we know the world is still suffering due to the pandemic which results in the eCommerce industry boom. People who never tried online shopping started buying everything online. 

We saw high demand in eCommerce in the past year. The demand is still increasing in the new year. 

There is great potential in eCommerce 2022. If you are thinking to start it will be the right time for you. 

I have already written a detailed post on how to start an eCommerce Business in 2022 which you can follow for more details.

This post is specific for Facebook Ads 2022, in which you can read about how and why Facebook Ads are still important for eCommerce Business in 2022.

Advantages of Using Facebook Ads for eCommerce in 2023

  1. Robust Analytics
  2. Detail Targeting Options
  3. Manual and Dynamic Ads 
  4. Gender-Specific Targeting
  5. Country-Specific Targeting
  6. Image & Video Ads
  7. Instagram Ads from Facebook Business Account
  8. Fast Customer Support

#1- Robust Analytics

Yes, one of the main reasons for using Facebook Ads for eCommerce is robust analytics. Getting a detailed analytics report is important for all platforms if you are running a paid campaign. 

Because you are putting money into it and it is your right to track all the records. Facebook has the best analytics dashboard for tracking such details.

#2- Detail Targeting Options

An in-depth targeting option gives advertisers more easy approach to reaching the right target audience with their ads. Facebook gives a detailed targeting option which is a plus point of Facebook marketing.

#3- Manual & Dynamic Ads

Facebook allows marketers to create both Dynamic and Manual Ads. In dynamic ads, Facebook shows your ads to all the related people and in manual targeting, you can create Ads and target according to your own understanding and target audience.

Both perform very well.

#4- Gender-Specific Targeting

It is important to specify the gender which you are targeting, otherwise, you can lose a lot of money in advertising. 

Facebook allows you to select the gender for your ads. If you are selling a product that is only for males you can just tell Facebook to show your ads male-only and the same for females also.

#5- Country-Specific Targeting

Facebook also allows you to target the country in which you want to sell your product or service. This makes your Ads more specific and targeted.

Although all other platforms are also giving the same opportunity.


#6- Image & Video Ads

Start your single image or carousel ads with Facebook today or a video ad. You can do both with FaceBook. 

#7- Instagram Ads from Facebook Business Account

Facebook owns Instagram so they make the job easier for advertisers by giving a single dashboard for both Facebook and Instagram. You can easily create Ads for both FB and Insta from a single business account.

#8- Fast Customer Support

Yes, Facebook business support is fast and helpful. I always found them very quick to respond and helpful to solve issues.


Adil Balti

CEO / Co-Founder

Enjoy the little things in life. For one day, you may look back and realize they were the big things. Many of life's failures are people who did not realize how close they were to success when they gave up.